Mattresses 365 Joins Sunderland AFC as Premium Regional Partner for 2025/26 Season
Mattresses 365, the North East’s trusted online bed and mattress retailer, is proud to announce an exciting new partnership with Sunderland AFC as a Premium Regional Partner for the 2025/26 season.
This collaboration will see Mattresses 365 supporting the Black Cats both on and off the pitch, helping players, staff, and supporters make the most of every matchday by getting the great night’s sleep they deserve. Fans will see Mattresses 365 featured across the club’s commercial platforms, including in-stadium branding, digital activations, and community sleep initiatives designed to show how quality rest can make all the difference.
"We’re thrilled to be partnering with Sunderland AFC for the upcoming season," said Keith Humble, Director at Mattresses 365. "Football in the North East is full of passion and energy, and we know how important it is for fans and players alike to recharge after every match. With our award-winning mattresses and commitment to better sleep, we’re here to help supporters wake up ready to dream bigger."
Elliott Wainwright, Digital Marketing Manager at Mattresses 365, added: "We’re looking forward to bringing this partnership to life with exclusive offers, giveaways, and community engagement. Together with Sunderland AFC, we want to ensure fans enjoy the benefits of proper rest—and maybe even sleep soundly after those last-minute winners!"
As part of the 2025/26 partnership:
• Sunderland fans can enjoy an exclusive 5% discount all season long using the code SAFC at checkout.
• Multiple ticket giveaways will run throughout the season, giving supporters and their families the chance to enjoy Premier League action at the Stadium of Light.
• All proceeds from ticket fundraisers will support the Foundation of Light, the club’s official charity, helping make a difference in the local community.
With unbeatable prices on leading mattress brands and fast nationwide delivery, Mattresses 365 is proud to help Sunderland AFC fans rest better, recover faster, and dream bigger this season.
